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2016 Mobile Ad Summit
Thursday
, 
June 
07
 at 
7:30pm
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Clear your calendar - It's going down! Text Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

please join us for a pre-theatrical sneak preview

Thursday, June 7th



7:30 PM



The Workers Cup


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7:30pm Screening Followed by Q&A with the Film Director

Thursday
, 
June 
07
 at 
7:00pm

About the Film

The Workers Cup is set inside the labor camps of Qatar, where the World Cup is being built on the backs of 1.6 million migrant workers. The film follows a team of laborers living a real-life version of fantasy football. By day they sweat to build the World Cup; by night they compete in a “workers welfare” football tournament, playing in the same stadiums that will one day host the world’s greatest players. We join one team of men from Nepal, India, Ghana, and Kenya whose only common ground is their love for football. Each match offers them a momentary escape from the homesickness and isolation they endure as the lowest class in the world’s richest country.

Screening Followed by Q&A 

Adam Sobel (Film Director)


Adam Sobel is a filmmaker who grew up in Arkansas, spent the past 5 years in Qatar, and recently relocated to Chicago. He has produced television and journalism around the Middle East for

outlets including The Guardian, CNN, and ITN. Sport’s role in society is key to Adam’s work. In 2013, Adam directed a series on Mt. Everest following the first woman from Saudi Arabia to reach the top. The Workers Cup is his feature film debut.

Mariam Bhacker (Business & Human Rights Resource Centre)

Mariam joined the Business & Human Rights Resource Centre in 2016. She is responsible for developing the Resource Centre’s Qatar and UAE programmes, with a specific focus on the treatment of migrant workers in the construction and hospitality industries. Mariam has previously researched access to healthcare among migrant workers in Qatar, UAE and Kuwait, and tracked Gulf health aid to Africa. She has extensive experience in digital communications and advocacy around health, policy and human rights through her work with Inis Communication, Global Health Middle East and Let Girls Lead. Mariam holds an MSc in Global Health from the University of California, San Francisco and a BSc in Natural Sciences from Durham University, UK. She speaks English and Arabic.

Michael Page (Human Rights Watch)

 Michael Page is a deputy director in the Middle East and North Africa division at Human Rights Watch. A graduate of the American University of Beirut and the Harvard Kennedy School, he previously worked closely with civil society organizations in the Middle East, including on the documentation of human rights abuses during the Syrian conflict. He supervises Human Rights Watch’s work on several countries, including Saudi Arabia, Yemen, Iran, and Egypt

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Partners


Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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Starting your own business and picking the right niche in no time

REACT to FILM is a educational nonprofit that leverages the best documentary films to promote social responsibility and civic engagement through screenings and youth programming. The RTF Middle & High School Program offers cutting edge elective curricula. Following the RTF 1.0 Media Literacy and Civic Engagement course, inspired students assert their own voice on matters of universal civic importance by creating short documentary films through the new RTF 2.0 Filmmaking for Social Change course. Precedence is given to schools that serve socio-economically disadvantaged and minority students. Join us! Become a member online at www.reacttofilm.com.

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The Workers Cup - Screening Ticket
$15.00

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